Every business should have a marketing plan in place- and a digital marketing plan is no exception. With so many directions you could go, especially if you are just starting out, a digital marketing plan can seem overwhelming very quickly.
The good news is there are a few steps you can take to get your business started on the right track. To give you a starting point, here are our top 5 must do digital marketing tips to help you get started.
Top 5 Digital Marketing Tips
1.BE PRESENT ON SOCIAL MEDIA: Facebook is one of the top 10 most visited sites in the world! You can’t afford not to have your business a part of that. There are a number of social media platforms- Instagram, Twitter, Snapchat, LinkedIn, and more. Create a business account and connect with your customers. Ask questions, post behind the scenes, offer first looks- just post engaging content and be consistent!
2.MAKE SURE YOUR SITE IS OPTIMIZED: It’s not enough these days to just have a website. With over 1 billion websites now, you need to make sure your site is optimized to stand out, provide an enjoyable experience and reach your customers. Have your end user in mind when creating content and make sure your content is keyword rich.
3.START USING YOUR BLOG: Blogging is a great way to add fresh content to your site- and that’s great for search engines. This not only gives your customers a reason to come back to your site and see what’s new, but it will make search engines come back to your site to index your content.
4.START DOING VIDEOS: People enjoy watching videos. This is a great opportunity to be real and authentic with your customers about your brand. Don’t get tied down on quality and professional production. As long as you have a clear message with good content your videos will get results. *Bonus tip- use your youtube channel to brand your videos, add subtitles, links, or embed them on your blog.
5.BE EASY TO FIND: If your customers can’t find your information easily they’re likely to move on. Having your business information online is a necessity. Create a Google my business account to add your business number, location and hours online. When adding your business information to online directories, make sure you are consistent as accuracy matters to search engines. Example… If your business is 123 North Avenue, don’t use 123 N. Avenue on any listing, keep it consistent.