Answers To Common Digital Marketing Questions
Digital marketing or online marketing is an ever changing and complex industry to say the least. But with customers increasingly taking to the web to begin their searches and purchases, it is a very necessary part of any serious business owners marketing strategy. Here we give you answers to common digital marketing questions we have received.
There is countless amounts of information online about digital marketing and you could quite literally waste your days away trying to find all the answers. So we decided we’d make it simple and give you some answers here. Short and sweet.
“What is SEO and does it really matter?”
The short answer is SEO stands for Search Engine Optimization, and YES, it does REALLY matter…that is if you want to be found on the internet. There are over a billion websites on the internet, so SEO is your ticket to standing out and being found by customers.
SEO includes strategies and techniques that are used to increase the amount of quality visitors to your website by obtaining a high-ranking placement in the search results page of a search engine like Google, Bing, or Yahoo. The ultimate goal is to organically rank #1 on page 1 of these results as most clicks go to the first few results. This is where an SEO strategy can make your website work for you and convert.
“Should I be on social media promoting my business?”
Absolutely. Social Media is where your customers are no matter what business you’re in. 74% of consumers rely on social media to make their purchasing decisions. Social Media allows you an opportunity to connect with your customers and promote your products and services to them virtually free, unless you count your time. Investing in a social media management strategy can create excitement around your brand and allow your customers to share their positive experiences with others. Consistent engagement is key here.
“What is Inbound Marketing?”
Inbound marketing relies on earning customer’s interest instead of buying it…..basically, customers come to you! With inbound marketing, it’s important to interact with customers via social media, provide value, entertain or educate, and be prominent on search engines.
“How can I put my business information online?”
Google My Business is an easy way to get your business location and contact information in Google search results. Plus it’s free! Accuracy is important here. Make sure your contact information matches exactly.
“Ok I have a Facebook Business page, what should I post?”
Consistent posting is key here. But be careful not to just post your products. Social media is just that-social. People want to learn about different things and be entertained. Share posts from other experts that offer valuable information. Post news and happenings from your company and don’t be scared to be personable and engaging. See something funny that’s related to your niche? Share it!
“I don’t have lots of time but I need to make a graphic for my business, what can I do?”
One word. Canva. If you’re not already using it to create graphics and content or scale photos, get it now and thank me later.
“How can I optimize my photos for my websites and social media?”
See above. Seriously Canva is great. Also, geo tag your images.
“What can I do to make people click on my posts and ads?”
Adding a call to action (CTA) such as “Click Here” “Learn More” or “Shop Here” will boost your chance of getting a click through. People respond to these directives strategically placed in prominent locations on your ads or emails
“What is reputation management?”
By definition, reputation management is the practice of shaping public perception of a business or organization by influencing online information about that entity. You know those reviews and stars you judge a business by when you look them up? That’s a part of reputation management.
A good reputation management plan takes a proactive approach in managing your online brand and could put out any negative review flames before they turn into a fire. How your reputation is perceived online will directly influence potential customers.
Making your online reputation management plan a reality is an investment in your business that takes time and effort. Customers expect interactions and a level of transparency when they are making decisions to buy. And people buy from people they trust.
“I usually do radio ads but haven’t seen results. Will I be able to measure the ROI with digital marketing?”
One reason that digital marketing can be a better marketing option for your business is the measurable ROI that is lacking in other methods.
Your digital marketing agency will be able to provide you with important metrics across different channels to show you the effectiveness of your campaigns. These insights can be invaluable to knowing how your brand content is performing and which areas of your business are working for you.
“How often should I post new content?”
While there’s no exact concrete answer to this question, a good rule of thumb is to post at least twice a week at a minimum. The more you post the more visible you will become.
“Can I just “boost” my Facebook posts instead of creating an ad account?”
We recommend you create ads in the Facebook ads manager versus simply boosting posts. You will get more in depth data and a better ROI.
“What does a webinar do?”
Webinars are online video based learning experiences that help educate your customers. Webinars are a great way to reach out to your customers via email, blogs, etc. Your webinar can be anywhere from 10 minutes to hours long, it’s up to you and what your customers respond to.
Hopefully we’ve been able to answer any burning question you may have had with these answers to common digital marketing questions. Don’t see your question? Shoot it to us Here , and we’ll get you a quick answer back!